Free magenta!

I have just read at Barrapunto (Spanish version of Slashdot), that T-Mobile registered the magenta color (#FF0090) in 2000. Read more in Spanish at Tecnoaldea.NET, and in English at COLOURlovers. As Servicemarks comments, Red Bull also sort of owns a color.

Now, I ask myself how can a company register something like a color? I don’t know if registering is related to patenting, but for the latter you can not patent something if it is covered by prior art. And a color has certainly history: all colors existed before they were “discovered” or “invented”!


Blue panther from freemagenta.nl

No more Pink Panther, because magenta belongs to T-Mobile
(taken from freemagenta.nl)

Given this stupid situation, there even is a platform of people asking to “free” the magenta color: freemagenta.nl. That is the place I took the above picture from.

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